Today I received an email from an online customer who asked,
"How do I get rid of these brush strokes? Will it all blend in after using Endurance?" This is a picture of her cabinet after she painted two coats and sprayed water while applying the paint.
This is a great question! The new CeCe Caldwell's Paints formula is entirely made and sourced in the U.S. and is an improvement on the old formula. It iis different but I believe it is better than the old formula. It has superior adhesion and goes on smoother with fewer brush strokes. Here are a few tips for getting full coverage:
1. Stir it up!!
The new formula is thicker than the old formula before stirring but it is very similar after stirring so be sure to stir ALL paint very well before using it. When the paint is well stirred it will expand in the container and be less thick.
2. Use long brush strokes when painting.
The new formula goes on much smoother when you use long brush strokes. You can achieve a brush stroke free finish if you'd like with the new formula. I prefer using a synthetic soft 2" brush when I am trying to avoid brush strokes.
Unless you want a more shabby, streaky look, do not use water when applying the new formula.
3. Let it dry.
The new formula also takes 25% longer to dry. This aspect of the new paint is what gives it superior adhesion (aka it sticks onto things better). It also goes on smoother.
Paint dries from the top to bottom, so allow enough time to completely dry. If you live in a humid climate like us here in Hawaii, be extra careful about dry time. When it is rainy or extra humid, I will usually leave a coat to dry overnight. In a rush? You can use a blow dryer on a low setting to dry the paint. Just be careful because if the air is too hot or too close, it can crackle the paint (which actually looks cool if you want that look).
If the paint is not completely dry, brushing over it will pull up some of the paint, giving it a streaky textured look. If you are going for the textured look, this works, but for a smooth finish, not so much.
Next week I hope to do a step-by-step video tutorial to show you all but for now, I wanted to share a few tips. I love the new formula and am excited to work with it more!
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